It’s obviously a decimal error on Sony’s part, clearly it should have been listed for $1999, so it remains to be seen what they’ll do with the orders pouring in. In any case the camera is marked as back-ordered, I ordered mine – I’ll report once I get an update from Sony.
Update – May 31st, 21:00 – the party was short lived by Sony’s removal of the relevant pages from their site and their expected but surprisingly laconic cancellation message:
I admit this price drop was too good to be true, even though I see some serious rebates from time to time, they’re never more than 30% in the most extreme cases. If you want never to miss a discounted price on a camera you’re looking for, register to Price Watch and choose the compacts, mirrorless or DSLR’s for which you wish to receive daily email notifications on any price change at Amazon, B&H and Adorama. Don’t want to be emailed? You can always browse the price change yourself on the Price Watch Page.
Update – June 1st, 2015: Sony’s US store has totally removed the listing of the A7r, still not having recovered from yesterdays fiasco – a search for the A7r shows 3 results found, but only 2 appear on the results page: